How to write a LinkedIn headline with this tool
- 1
Describe what you do and for whom
Include your role, the people you help, the result you get them and any real proof: years of experience, notable clients or employers, a certification. The tool only uses what you give it and does not invent achievements.
- 2
Generate and compare the formats
You get eight headlines mixing formats: role and value, a plain value statement, a keyword-rich version for recruiters, and a more personal one. Headlines can be written in 15 languages.
- 3
Check the start, then paste it in
Look at the first few words of each: they are what people see when the headline is cut short. Pick one, adjust it to sound like you, and paste it into the headline field on your profile.
Why your LinkedIn headline matters more than your About section
Your headline is the line under your name, and it travels with you. LinkedIn shows it next to your name in search results, on your posts in the feed, on your comments and in suggestions like “People you may know”. For most people who come across you, the headline is the only thing they read before deciding whether to click.
You have 220 characters. That is enough for a clear statement of what you do, who you help and one piece of proof, but in many places the headline is shortened, so the first few words have to carry the meaning. Lead with the thing you want to be found and remembered for.
LinkedIn headline formulas
- Role | Value | Proof: “B2B Copywriter for SaaS | Landing pages that turn trials into customers | Ex-fintech in-house writer”.
- Helping X do Y: “Helping early-stage founders hire their first 10 engineers without a recruiter”. Name a specific audience and a specific outcome.
- Keyword-rich, for recruiters: “Senior Data Analyst | SQL, Python, Tableau | Forecasting and pricing analytics”. Use the job titles and skills recruiters actually search for, in the words they would type.
- Creator or personality-forward: “I write about the unglamorous side of running a small agency | Founder, [agency name]”. Works when your posts are a big part of how people find you.
- Career changer: lead with where you are going, not where you were. “UX Designer (formerly 8 years in retail operations) | Designing tools for frontline teams”.
Common LinkedIn headline mistakes
- Only a job title. “Marketing Manager at Acme” tells people your job, not why they should care. Add who you help or what you are good at.
- Buzzwords with no content: “passionate”, “results-driven”, “guru”, “ninja”, “visionary”. Replace them with a specific skill, audience or result.
- Leading with “Unemployed” or “Looking for opportunities”. Lead with the role you want and your strongest skills; if you are job hunting, LinkedIn’s Open to Work feature does the signalling.
- Keyword stuffing: a long list of every skill separated by bars reads as noise. Pick the two or three terms that matter most for the people you want to reach.
- Claims you cannot back up. “#1 sales coach” invites doubt. Proof works when it is specific and true: a client type, a years figure, a result you can talk about.
Example LinkedIn headlines by persona
Illustrative examples written for this page, not real people. Replace the details with your own.
- Freelance designer: Brand & web designer for independent coffee roasters | Packaging, Shopify sites and everything in between
- Software engineer: Backend Engineer | Go, Kubernetes, PostgreSQL | Building payment systems that stay up on Black Friday
- Coach: Helping first-time managers run better one-on-ones and keep their best people | Former engineering manager
- Student or graduate: Computer Science graduate | Python, machine learning, data visualisation | Looking for junior data roles in healthcare
- Content creator: I break down how small e-commerce brands grow on TikTok | Weekly teardown posts | Founder of a DTC candle brand
Made by CreatorsCompanion
CreatorsCompanion is an AI content repurposing app for creators. It turns one idea, link or video into drafts for Instagram Reels and TikTok, LinkedIn, X, YouTube, email newsletters and Instagram carousels, in your own voice and language, each built on one of 15 named content structures.
Start free, no card