How to find TikTok hashtags with this tool
- 1
Describe the video, not just the niche
Say what happens in the video and who it is for. “Repotting a monstera for beginners” gives far more precise hashtags than “plants”.
- 2
Pick a handful from the list
You get 20 ideas across broad, niche and long-tail. Choose the few that describe this specific video; you do not need all of them. Click More for a fresh set.
- 3
Check each one in TikTok
Search the hashtag in TikTok and look at the videos on its page. If they match what you make, use it. If the page is full of unrelated content, or empty, skip it.
What hashtags actually do on TikTok
Hashtags are labels. They tell TikTok, and the people browsing, what your video is about. TikTok has said that video information such as captions, sounds and hashtags is one of the things it looks at when deciding who to show a video to, alongside how people interact with it. A precise hashtag helps it place a new video in front of people who watch that kind of content.
They also matter for search. Many people use TikTok like a search engine (“easy monstera care”, “budget meal prep”), and each hashtag has its own page listing videos that use it. A relevant tag gives your video one more way to be found by someone looking for exactly that topic.
What hashtags cannot do is make a weak video perform. How long people watch, whether they rewatch, comment, share or follow matters far more. Treat hashtags as a way to be understood, not a growth hack.
Broad, niche and long-tail: use a mix
The generator deliberately gives you three kinds of tags, because each does a different job:
- Broad tags (#plants, #cooking, #fitness) name the big category. Huge numbers of videos use them, so on their own they rarely help you stand out, but one can anchor the topic.
- Niche tags (#planttok, #houseplantcare, #mealprepideas) name the community. These are where people who care about the topic actually browse, and where most of your picks should come from.
- Long-tail tags (#monsterarepotting, #mealprepforbeginners) describe this exact video. Fewer people search them, but those who do want precisely what you made.
How many hashtags to use, and where to put the keywords
A handful of relevant hashtags is plenty. Every tag should describe the video; if you would struggle to explain why a tag is there, drop it. Five precise tags tell TikTok more than twenty loosely related ones, and they leave room in the caption for words people will actually read.
Hashtags are not the only text that describes your video. Put your main keyword in the caption as a normal phrase, add it as on-screen text in the first seconds, and say it out loud. That helps viewers who arrive from search know instantly they are in the right place, and it gives TikTok more than one consistent signal about the topic.
Tags to be careful with
- #fyp, #foryou and #viral: there is no public evidence that these get a video onto the For You feed. They say nothing about your content, so they do not help TikTok categorise it. They are not known to hurt either; a relevant niche tag is simply a better use of the space.
- Trending tags that have nothing to do with your video: they can send your video to viewers who swipe away quickly, and they read as spam to the people who do watch.
- Restricted or banned hashtags: some tags return no results or show a Community Guidelines notice, usually because they were tied to content that breaks the rules. Search the tag in TikTok first; if the page is empty or shows a warning, do not use it.
- The same block of tags on every video: tag each video for what it is about. A cooking channel’s knife-skills video and its dessert video need different tags.
Example hashtag set
An illustration of a balanced mix for one video, written for this page. Not live data: check each tag in TikTok before using it.
- Video: repotting a monstera, for beginners Broad: #plants Niche: #planttok #houseplantcare Long-tail: #monsterarepotting #repottingplants
- Video: 20-minute high-protein lunch prep for the week Broad: #cooking Niche: #mealprep #highprotein Long-tail: #mealprepforbeginners #highproteinlunch
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